WADE ASIA® Winners 2019 – Farah Ahmed Mathias, FADD Studio, Bangalore

WADE ASIA® Winners 2019 - Farah Ahmed Mathias, FADD Studio, Bangalore
By wadeasia 9 May, 2022

Second Runner Up


Emerging – Interior Designer


Farah Ahmed Mathias, FADD Studio, Bangalore


Farah Ahmed has had an interesting exploratory journey before stumbling upon Interior Design. While Farah is creative, she is also very Type-A. She likes Excel almost as much as she likes Photoshop. She believes that a person is a sum of their experiences; that all her various jobs/careers have made her who she is today and added skills she would otherwise not have picked up, had she chosen a more linear path. Her career in advertising made her acutely aware of business, branding and strategy; photography trained her eye to work with darkness and light, which is extremely essential for interior design. FADD studio is her equilibrium between business and creativity.


How has interactions with other women in design shaped up your outlook and work?

Meeting new people always helps in opening new doors and creating new ideas. In the post renaissance era, creativity flourished when artists sat over coffee and discussed new ideas. In this generation of designers and architects, a similar camaraderie is brewing and the result is several collaborations.


As a WADE Woman, which area would you contribute?

Mentoring and promising to always innovate and hopefully one day inspire.


How important it is to network for women professionals?

Networking is and has always been important for any profession. Knowing people and what they do and more importantly creating a lasting impression is key. WADE connects like-minded people and establishes a platform for them to work together.


Your opinion on WADE ASIA and its objectives.

It’s a great venture to bring together women in the arts as arts itself is a tough space to crack and women in general have had it tough all along in workforce. So this is great combination for us.


Note: This article was originally published on Surfaces Reporter December 2019 Issue.

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