Partners @ WADE ASIA® -2019

By wadeasia 11 May, 2022


Action TESA Group forayed into manufacturing of Engineering Panels under the brand name – TESA in the year 2010. The Group diversified itself and laid its manufacturing MDF/HDF Laminated Flooring/ HDHMR Boards & DOORS, Particle Board and their allied value added products namely Embossed HDF, UV Coated Panel, High Gloss Acrylic Boards, Door Skins plant under the brand name Action TESA. Standing for international quality and futuristic technology, the name TESA has the signature solidarity of the Action Group entwined with it – ‘Technology, Environment Friendly, Strength from Action’. This new-age plant, spread across100+ acres in Sitarganj, Uttrakhand is a blend of fully automated technology and revolutionary design rolling out an array of world-class products. Action TESA has the distinction of having the country’s first 7th generation ContiRoll MDF line from European machinery giants from Germany, capable of manufacturing a wide thicknesses range from 1.9mm to 45mm in multiple sizes. Being India’s largest company to have the distinction of offering Multiple Products under one roof by producing more than 3 Lakhs SKU to cater the market demand, Action TESA is truly synonymous to both quality and technology. Action TESA has many milestones to its credit. It has installed first thin MDF/HDF plant in India and is the largest company in the Panel Industry of India. The company has also introduced in India DOME Technology, unique to every product. It has the distinction of having installed first True HDF Based Laminate Wooden Flooring manufacturing facility in India. The company has to its credit introducing UV High Gloss Panel. Having a team of industry experts from Germany & China, the company is committed to impart & implement the latest technological knowhow to deliver the best.



Alstone is the pioneer and currently the largest manufacturer of Aluminum Composite Panels (ACP) in India. They started their entrepreneurial journey in 2004 and as on date they have 6 ultra-modern production lines at the outskirts of Dehradun in Northern India with a production capacity of 6 million square meters per annum. Since its inception they have further diversified into Silicon Sealants, Wood Polymer Composite (WPC) and Glass. Alstone has a PAN India presence with Branch Offices cum warehouses at 15 places scattered in Delhi, Noida, Ahmedabad, Pune, Bangalore, Indore, Chennai, Kochi, Kolkata, Lucknow, Raipur, Hyderabad, Patna, Ranchi and Bhubaneshwar. In addition to these, they have a dealer-distribution network of 150+ and growing. They have a solid presence in SAARC countries as well and very recently have opened up a nodal office in Colombo, Sri Lanka.



Alstone Industries Pvt. Ltd. is the largest WPC Boards manufacturer in India. The ISO- 9001- 2008 certified company has a state-of-the-art manufacturing plant at Kotputli, Rajasthan spanning across 12 acres & employing more than 300 employees. Though the company has incepted only in 2004 , it has a pan India presence today mainly due to its highly durable & reliable products, dependable services & company policies with its large base of customers & dealer network. In 2010, unfazed by industry skepticism, Alstone introduced silicone sealants for the first time in the Indian Market. Indian customer had the possibility to select an Indian silicone sealant manufacturer. The concept has revolutionized the industry. Alstone offers quality silicone sealants for various applications like general purpose sealant GP- 300, weather Proof Sealant WS -789, Neutral Sealant NP-666, structural glazing sealant SS- 900, Non Bleed NB- 6000, A2A Stixall in clear, white, black, metallic shades.



DURO – the flagship brand of Duroply Industries Limited (DIL) is synonymous with superior quality and performance offering range of products including plywood, blockboard, doors, decorative, veneer, etc. Under the leadership of Jaydeep Chitlangia and efficiently led by Akhilesh Chitlangia, the company’s endeavour is to provide their customers with the finest quality products at competitive prices and service for hundred percent customer satisfaction. Duroply Industries Limited (DIL) is the flagship company of the prestigious Chitlangia Group which has a significant presence in Paper and Tea besides Plywood and allied products. DIL’s manufacturing facilities are equipped with state-ofthe- art machinery and have the required infrastructure to produce all varieties of plywood. The raw materials are sourced indigenously as well as from overseas. Quality Assurance techniques ensure that products conform to industry standards across all processes in the value chain. Research and Development is at the core of DIL’s success story. In fact, continuous efforts to innovate have led to a robust product range which creates value for customers. DIL was founded in 1957, a time period when wood was the one and only resource for all furniture manufacturing. Late Sri P.D. Chitlangia was a dynamic person and under his inspired and powerful leadership the Company grew into a formidable corporate force. The first manufacturing facility was established in Jeypore, Assam, the home of plywood manufacturing. The DURO range of quality plywood products was rolled out from this factory. An obsessive focus on Quality by Sri Chitlangia became integral to the entire business. The fruits of the company’s labour paid off when DURO became the top plywood brand in India leaving all its competitors far behind. Today DIL’s production facility is a technologically sophisticated set-up with advanced equipment, processes and support services for the production of the entire spectrum of products.



Canon India Pvt Ltd, a 100% subsidiary of Canon Singapore Pte Ltd, is a world leader in imaging technologies. Set up in 1997, Canon provides a comprehensive array of over 200 sophisticated contemporary digital imaging products and solutions in India. In sync with its Corporate tagline – ‘Delighting You Always’, Canon is reinforced by world-class technology and is committed to delivering customer delight by offering an extensive product portfolio which include Copier MFDs, Managed Document Services, Fax-Machines, Printers, Document and Cheque Scanners, All-in-ones, Digital Cameras, DSLR’s, Cinematic Imaging Products, Camcorders, Cable ID Printers and Card printers. These products are catering to multiple stakeholders in the market such as Governments & PSUs, Corporates, Enterprises, SMEs, Commercial & B2B and consumers at large. The company has offices and warehouses in 14 cities across India and employs over 1000 people. It has over 500 primary channel partners, 14 National Retail Chain partners, and over 6000 secondary retail points. With the launch of ‘Canon Image Square’ (CIS), Canon India forayed into the retail space in 2010. Canon India till date has opened over 250 retailer stores accredited as “Image Square” across 100+ cities in the country.



JK Cement Ltd is an affiliate of the multidisciplinary industrial conglomerate JK Organisation which was founded by Lala Kamlapat Singhania. For over four decades, JK Cement has met India’s multi-sectoral infrastructure needs on the strength of its product excellence, customer orientation, and technology leadership. The company has over four decades of experience in cement manufacturing. It is the second-largest manufacturer of white cement in India, with an annual capacity of 600,000 tonnes in India. It is also the second-largest producer of wall putty in the country with an annual installed capacity of 700,000 tonnes. JK Cement was the first company to install a captive power plant in the year 1987 at Bamania, Rajasthan. It is also the first cement company to install a waste heat recovery power plant to take care of the need for green power. It has also set up a green-field dual process white cement-cum-grey cement plant in the free trade zone at Fujairah, U.A.E to cater to the GCC and African markets. JK Cement Ltd is the third largest white cement manufacturer in the World with 1.20 MTPA capacity, including .6 MTPA White Cement Plant at Fujairah, UAE. Besides, it is the second largest producer of Wall Putty in India with installed capacity of .7 MTPA. The company intends to add up 8 MTPA capacity by 2022. JK Cement Ltd incorporates the technical expertise of F.L. Smidth & Co., A/S Denmark, and a world leader in cement technology. The JK spirit of enterprise has pioneered process and quality control system in cement manufacturing, which is unique not in India but the world over. Its plants have modern equipment like Fuzzy Logic, QCX & other computer based process controls. Grey Cement, White Cement along with value added products like WallmaxX, LevelmaxX, PrimaxX- White Cement based Primer, GypsomaxX, PlastomaxX, TilemaxX and BondmaxX are very important building materials used in construction and infrastructure activities.



UltraTech Cement Ltd. is the largest manufacturer of grey cement, Ready Mix Concrete (RMC) and white cement in India. It is also one of the leading cement producers globally. UltraTech as a brand embodies ‘strength’, ‘reliability’ and ‘innovation’. Together, these attributes inspire engineers to stretch the limits of their imagination to create homes, buildings and structures that define the new India. The company has a consolidated capacity of 117.35 Million (including Bara) Tonnes Per Annum (MTPA) of grey cement. UltraTech Cement has 23 integrated plants, 1 clinkerisation plant, 27 grinding units and 7 bulk terminals, post the Century merger. Its operations span across India, UAE, Bahrain, Bangladesh and Sri Lanka. UltraTech Cement is also India’s largest exporter of cement reaching out to meet the demand in countries around the Indian Ocean and the Middle East. In the white cement segment, UltraTech goes to market under the brand name of Birla White. It has a white cement plant with a capacity of 0.56 MTPA and 2 WallCare putty plants with a combined capacity of 0.8 MTPA. With 100+ Ready Mix Concrete (RMC) plants in 35 cities, UltraTech is the largest manufacturer of concrete in India. It also has a slew of speciality concretes that meet specific needs of discerning customers. Its meteoric rise as India’s largest cement brand reflects on the organisation’s focus on cutting edge technology, research and technical services. UltraTech Cement provides a range of products that cater to the various aspects of construction, from foundation to finish. Seen here, WADE Woman Engineer of the year Sangeeta Wij, being felicitated by Jayesh Parmar from UltraTech along with Rajeev Talwar, Chairperson, National Real Estate Development Council and CEO, DLF Ltd, along with founder of WADE ASIA, Vertica Dvivedi.



GREENPLY INDUSTRIES LIMITED (Greenply) is among India’s largest interior infrastructure brands with over 25 years of experience in manufacturing and marketing a comprehensive range of plywood, block boards, decorative veneers and flush doors. They command a 26% market share in the organised plywood market. Greenply has a strong leadership presence with over 25 branches with 6,000+ channel partners across India. It is currently making its presence felt across the globe, with 8 state-of-the-art manufacturing facilities, which includes one each in Myanmar & Gabon. The organisation has received several awards and certifications for implementing best work practices across factories, maintaining eco-friendly manufacturing, and ensuring quality and guaranteed products, including the prestigious FSC-COC, CE and E1. “Strengthening our business – we are constantly striving on building a sustainable operational framework crucial for continued value creation. We are working on capacity building and securing resource availability. Therefore we are amongst the first ones in this sector to use Okoume – a natural timber harvested under the Sustainable Forest Management plan. It yields naturally durable timber and is a viable substitute for Gurjan wood,” said Mr Rajesh Mittal, MD, Greenply Industries Ltd. He added, “Strategic customer outreach is breathing new life into our brand – we are building an ecosystem to educate consumers about the importance of buying high quality branded plywood over local plywood from unorganised segments. We are creating bespoke campaigns and engagement programmes for our customers to help them make informed purchase decisions.” They are encouraging timber plantation and agro-forestry in marginal and degraded farmlands near their manufacturing sites, ensuring environmental sustainability. For the future, they plan to put in place the right building blocks for sustainable long-term growth and value creation for all stakeholders.



Dorby Mica by Pegasus Panels Private Limited is a ‘Made in India’ product, which commenced its commercial production of laminates in the year 2017. It has gracefully influenced the laminate market PAN India; to be accepted as one of the brand leaders. Dolby Mica specialises in the production of specially curated laminates in 1.00 mm range. The company’s tag line – ‘IMAGINE • IMPLEMENT’ is a powerful message to the trade fraternity, associates and Interior Industry. Having garnered a cumulative experience of 25 years in the business of interior design and architecture products from its parent companies, the company has leveraged their collective core competencies and expertise to produce laminates of the supreme quality. Within no time Dolby Mica has spread along the length and breadth of the country servicing from factory in Gandhidham, Gujarat and coordinating from Head office in Navi Mumbai – supported by 75+ devoted distributors and 4000+ dealers present across the country. Their offerings with shades and texture moulds are from Europe and the company owns a state-of-art plant with automated press and in-house lab along with resin mixture. The laminates produced are 100% phenolic based. Their new anti fingerprint range of laminates which is anti-bacterial and fire-retardant is gaining huge popularity.



AMULYA MICA is one of the fastest growing Laminates brands in India, a premium brand (subsidiary) of Purbanchal Laminates Pvt. Ltd, an ISO:9001, 14001 & OHSAS:18001, FSC certified & IGBC membership company. Under the dynamic guidance of company’s Chairman, Mr Om Prakash Agarwal, Managing Directors, Mr Rakesh Agarwal, Mr Mukesh Agarwal & Mr Girdhari Lal Dokania, Purbanchal Laminates Pvt. Ltd., (Amulya Mica) started its journey from Gandhidham, Kutch, Gujarat in 2004 with a vision to build an extraordinary organisation that would create a long lasting value for its customers, business associates and contribute towards the Make in India, Skilled India mission. Today Amulya Mica is a government recognised Star export house, a renowned name in the Indian Laminates Industry and is emerging as one of the major players in the global market with its presence in more than 20 countries and boasts of more than 70 distributors, 3000 dealers and a sales team of 150+ Pan India. Constant up-gradation of the products, with stringent quality control for superior quality and finish, and a 7-year warranty, make Amulya Mica the first choice for the design conscious buyers looking for classy interiors in their homes and offices. Amulya Mica laminates enhance the look and feel of interior spaces to get the WOW response from buyers. On offer are over 600 designs and 100 finishes like suede, matt, glossy and textured from imported design papers like Chiyoda of Japan, Techno Cell from Europe, Shatt Decor, Suddeco, Interprint, Decotec from Spain, etc.



Note: This article was originally published on Surfaces Reporter December 2019 Issue.

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