By : wadeindia | 17 May 2018 | TRENDING WADe TOPICS
Building the ‘W’ of WADe
WADe team was looking for a way out to express the concept of WADe through a sensible installation. The brief was precise. It should be of a size that can be easily kept in-house. Also the weight should be considered for the same reason. After a lot of contemplation, they zeroed in to create a medium sized ‘W’ that represents WADeWoman. Simple materials were chosen to create the structure of ‘W’ and then handed over to the artist. Young artist Bhavish Ahuja was contacted for the surface illustration of ‘W’. Vertica Dvivedi said, “The idea of hand drawn illustrations inspires me and I believe visuals speak louder than words. While we were selecting the colour for ‘W’, I wished if the colour could speak. Getting hand drawn illustrations with the concept of WADe seemed to be a perfect response to fulfil the requirement.”
Bhavish had designed an artwork earlier, celebrating the outstanding performance of Indian Women at Rio Olympics 2016. Although he was given complete freedom on the choice of art-form, WADe team had one clear suggestion – WADe was all about celebrating Women-led Development and inspiration. While many organisation on women focus on discussing what’s not happening, WADe wanted to inspire and spread positivity by showcasing possibilities, and encouraging sharing of experiences, which was a challenge for the designer as there
was no reference point to start the ideation with. Yet
Ms. Dvivedi was confident and said, “Having known Bhavish and his works for quite some time, I was certain that he will do justice to the concept of WADe.”
The Ideas and Designing Process
Bhavish Ahuja: While sorting the keywords such as WADe, Women, WorkingWomen, Willpower, World, Winning, we knew from the first few rounds of brainstorming, that the seed to our foundation for the work was “W”. This was our “What” & next, was the “Who”. The brief from WADe team mentioned celebrating successes of Women-led development in the areas of Arts, Design and Architecture. Apparently, it also suggested an answer to next obvious question, as to “Why” this art form. A painting, an art installation, a good piece of design that commands“WoW” applause, an archetype that collectively inherits unconscious & abstract ideas of celebration – all good and valid choices for each distinguished fields of excellence.
“The idea of hand drawn illustrations inspires me and I believe visuals speak louder than words. While we were selecting the colour for ‘W’, I wished if the colour could speak. Getting hand drawn illustrations with the concepts of WADe seemed to be a perfect response to fulfil the requirement.” Vertica Dvivedi
Or perhaps, an amalgamation of all the above – a structure onto which painted, could be our whole narrative. We started to take cues from the brief sent by the WADe team. Celebrating Women Led Development, a winning stage had to take a prominent space on the artwork and so, it did – the centre position, out of which spurred windows of newer possibilities. To get to such a stage, is always a journey and so, there had to be a path leading upto it. A journey like such, paves an inspirational way for the aspirants, which was demonstrated by the applauding women on a slightly lower platform. A sketch to acknowledge the spirit of creation, that WADe supports, had to be placed high above. And impetus to do great work comes from Imagination, and we showed imagination flying out as colors from a human brain. WADe is also a platform to bridge mentorship and this could not have been better depicted than floating islands connected, bridging gaps between aspirants and leaders. Ripples of smiling faces, awards and festivities, added to the decorative furnishing to depict, spreading positivity. Lastly, we elaborated on the functions that WADe performs, that is to connect, collaborate and contribute, and using a global network that connected people forming a “W”.
“Sorting the keywords such WADe, Women, WorkingWomen, Willpower, World, Winning, we knew from the first few rounds of brainstorming at our agency, that the seed to our foundation for the work was “W”. This was our “What” & next, was the “Who”.” Bhavish Ahuja
About Bhavish Ahuja
Bhavish Ahuja, is a Visual Artist and an Information Storyteller. Honours degree in Physics and Masters in Computing Science, from University of Newcastle upon Tyne, Bhavish had lived and worked in England, Sweden, Netherlands and New Zealand for almost 10 years and traveled even more, before leaving all that to pursue a career in Arts & Design. Started from professional photography, to painting acrylic on canvas, further to abstract calligraphy, he stumbled upon an art form that gives his life a meaning.
Being an avid learner, he came up with a new way to communicate information, which inspires everyone to learn more, and assists companies & brands to permeate through to the emotional depth of human brain. Bhavish owns an Information design agency helping corporates communicate better.
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