By : WADe Bureau | 18 May 2018 | TRENDING WADe TOPICS
Expertise and innovative spirit have made REHAU a leading systems and service provider for polymer-based solutions in construction, automotive and industry. By combining strong development capabilities with decentralized sales and service excellence, Rehau has become one of the top providers in the market. The highest levels of professionalism from material development through manufacturing, together with a passion for the unlimited potential of polymers are the foundation of our worldwide success as a premium brand. Ajay Khurana, Chairman South Asia, REHAU Polymers Pvt. Ltd. spoke on “Bringing Expertise and Innovation at the door step of Indian consumer”.
“The world is moving towards living a better life and the pro-sumer (professional consumer) believes in creating great life experiences. Thus, there is an increasing demand for custom made solutions that re-define the possibility for quality living,” stated Mr. Khurana at the very incept of his presentation. “With this thought, REHAU brings the power of unlimited polymer solutions through its diverse product portfolio to the world and to India” he continued. A leading polymer solutions provider in construction, automotive and industry, Rehau’s passion for unlimited potential of polymers has formed the foundation of its worldwide success as a premium brand. “Rehau India began in 2001 and has seen a strong growth trajectory and recorded profit year-on-year, opened multiple Sales offices, warehouses & Experience Centers. Keeping the differentiated behavior and market dynamics of India, the brand launched ADVANCED LIVING SOLUTIONS in 2016” informed Ajay Khurana.
Make in India for India is at the core of REHAU strategy and they were the first European manufacturer to set-up state of the art facility in Pune, Maharashtra. “We also have experience centers in Bangalore and New Delhi to help consumers feel and experience our products in a more compelling way” he said.
“Sustainable development will have a major impact on the future of humanity – and we want to play an active role in that process. India is on the cusp of greatness. The journey ahead has REHAU as a committed long term partner” said Khurana concluding his presentation.
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